The Path To Zen

Everything You Need About NBC Series LIFE starring Damian Lewis & Sarah Shahi

Not For Nothing was written by Scott M. Gimple and directed by Peter Markle.

The episode first aired on October 10, 2008 and was watched by 4.92 million viewers, with a 1.4/rating, 4/share amongst adults 18-49. Sadly this was the lowest rated episode of LIFE ever, as the show never had less than 5.4 million viewers. It was also the second time LIFE ever went below 2.0 amongst adults 18-49, the first time being the first episode to air on a Friday night. I wonder what that could mean...



Obviously there are many reasons to explain such a low performance : a lack of support from the network, also messing up with the show's creative direction; a lack of promotion and a complete absence from the air for over 10 months -- something all series in the same situation have been suffering from, see CHUCK (NBC) or even PUSHING DAISIES (ABC); and of course let's not forget the 'odd' schedule and the move to Fridays, also know as the death slot.

But of course NBC will blame it on the show, its viewers - or lack of many of them, and use any kind of stupid excuse to give up on the show, or should I say 'officially' give up, because it looks like they already have, and are just pushing it out the door...

[ Source: Nielsen Media Research data, from Marc Berman ]

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